Ski industry officials: Social media, water access key for the future
A guest checks into his EpicMix Friday afternoon at Heavenly. Vail Resorts CEO Rob Katz speaks to Tahoe Snowcial attendees about social media on Thursday afternoon.
Vail's Arn Menconi: Ski industry leaders examine tech trends
Pete Sonntag, of Heavenly Mountain Resort, left, John Gifford, Steven's Pass, right, and Mike Livak, Squaw Valley, center, were panelists during the "Higher Learning: Integrating Snowsports School into the Broader Resort Framework" talk at the NSAA meeting in Squaw Valley, Calif.
Ski industry officials: Social media, water access key to the future
OLYMPIC VALLEY, Calif. — More than 500 snow sports industry leaders from across the country descended on Squaw Valley for the National Ski Areas Association's winter conference and trade show this week.
Agostini: Sierra ski resorts open to cheers
Dodge Ridge, the closest skiing and snowboarding to Modesto, will ignite its chair lifts today and will open about 80 percent of its terrain. Last weekend's storm dumped 38 inches, a bountiful result for a resort devoid of machine-made snow.
